Today, parents are faced with the overwhelming influences of social media, fast paced tech games, and the overall impact technology has on this “Digital Native” generation. While Generation Z students are considered to be the most connected generation in history, recent studies also prove that they are also the loneliest generation (findings from Cigna Insurance’s Gen Z research). For this reason, and many others, BIZNOVATOR believes that todays’ youth need consistent inputs into their personal growth and life coaching.